To deliver a surprise deliverable that celebrates and recognizes the achievements of Uber “rider-preferred” drivers
C&S Sales created the Rider-Preferred Box. This completely customized box featured soft touch, debossing, embossing, cut-outs, a custom sticker and mug and the star of the show--a video that plays when the box is opened. Recipient drivers also received Rider-Preferred designation in the app to let riders know whenever they’re matched with an amazing driver.
This campaign was a huge success for Uber with social media coverage from drivers expressing their surprise and gratitude, ensuring additional recognition for future rider-preferred drivers.